Skip Nav
Cannes Film Festival
Every Can't-Miss Look That's Hit the Cannes Red Carpet So Far
Street Style
Ladies Aren't Wearing Clutches Like They Used to Anymore
DSTLD
I Finally Gave Mom Jeans a Try, and I Have to Admit, I Didn't Hate Them

Taylor Swift and Keds Collaboration

Taylor Swift Inks Deal With Keds

Keds are often the finishing touch on Taylor Swift's many cute, classic looks, so it comes as no surprise that she's inked a three-year collaboration with the iconic sneaker company. Swift told WWD, "I've been a fan of Keds for years, because they have two of my favorite elements of great style — they're classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm."

She may have worn them as a little kid, but it's the way she wears them now that caught the company's eye. Taylor's style is classic and feminine with a healthy dose of prep, and the country pop star has been spotted numerous times wearing Keds. If Keds is a classic American sneaker brand, it doesn't get more classic American than Swift this Summer, spotted hanging out in Cape Cod with boyfriend Conor Kennedy. Keds brand president Rick Blackshaw said, "Taylor is a shining example of what can happen when you set your mind to something," and he continued to explain that the brand resonates with "bold, unique girls who are brave enough to be themselves." According to WWD, signing Taylor is part of the company's larger brand strategy to expand their women's line, including apparel. Might we see Taylor's influence in clothing, too — perhaps some of her sweet, feminine dresses?

The first sneaker to be unveiled from the collaboration is a limited-edition red champion style, which is no surprise considering the champion is the first sneaker Keds introduced in 1916 — my, my, such an old sneaker can feel so young — and Swift's latest album is titled Red.

Image Source: WENN.com
Around The Web
Join The Conversation
How to Style Your Swimsuit
Taylor Swift For Keds Sneaker Collection
Kate Moss Wearing Jeans
Louis Vuitton Cruise Show 2018
Celebrities as Celebrities on Halloween | Pictures
Bella Hadid's Dress at the Cannes Film Festival 2017
Gravity Movie Style
Michelle Obama Wearing Corset
Kristen Stewart Wearing Black Tuxedo Jeans
Crazy Celebrity Halloween Costumes | Pictures
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds