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Tell Time With a Twist

Nooka takes watch design to a whole new level. Rather than just making its watches look cool —after all, there's no shortage of cool watches out there — Nooka is changing the way its customers tell time. The company was founded by designer Matthew Waldman, who in 1997 was staring at a large wall clock and was suddenly struck by how few ways there were to display the time. Since then, he's been reinventing the watch face.

For instance, one of Nooka's newest models, the Zen-H, looks more like a bar graph. The top two bars show the hours, the third bar displays the minutes, and the bottom line ticks off the seconds. You can buy it for $250 here. To check out Nooka's other radical designs, visit its catalog online here.

Join The Conversation
Neural Neural 10 years
I like it but it would take awhile to get used to cuz I'd have to look a little harder than with a normal watch.
wynter wynter 10 years
This looks like the watches they were showing on "I Want That!" the other night.
Jinx Jinx 10 years
Its hard to tell, theres nothing to compare it to. If its more sleek and thin than it appears, I might like it, I'd have to actually see it.
audreystar audreystar 10 years
too confusing.
fashionaza fashionaza 10 years
I really like it! it is fun to try to come up with the time, date, etc....but Jen96 is right, isn't it too big?
jennifer76 jennifer76 10 years
Maybe that's smaller than it looks, but it *looks* like it would rival my hand for arm space.
Fashiondiva91 Fashiondiva91 10 years
I don't like the design it's a cool idea, but the watch is ugly.
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