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Tory Burch Launches Denim and Jeans Collection for Fall 2010

Tory Burch Expands Ready-to-Wear Offering with Printed Jeans and Denim Jackets

Denim is about to become a big business for Tory Burch. The designer is looking to expand her ready-to-wear product offering to help the brand move into Europe and Asia markets, and jeans are her golden ticket. The first major denim collection from Tory Burch will be released this fall and include denim leggings, a denim jacket with washable leather sleeves, high-waisted trousers, and hand-painted silver jeans. Retail prices will range from $165 to $250 for bottoms and $295 to $425 for jackets. Burch is so confident that there is room for her classic updates in the denim market, she has confirmed the category will make up 10 percent of her clothing business by the end of this year.

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