Holiday marketing ploys are something we usually view with suspicion but Anya Hindmarch has found a charming way to celebrate Halloween. Customers will be invited to pick a sweet (toffee candy) from Anya Hindwitch’s Trick or Treat bag (no purchase necessary).

Those who pull out a Treat may win an Anya Hindmarch bag, clutch, purse or key ring from the Autumn/Winter 2008 collection or be asked to perform funny forfeits such as Balance a bag on your head or walking from one end of the shop to the other cackling like a witch as a trick. And of course there will be plenty of treats on hand such as sinister stickers and spooky sweets like jelly brains, skullcrushers and lucky bones to keep children of all ages happy.

This "Maggie" clutch is one potential treat!

Participating Anya Hindmarch Boutiques:

In the NY area:

Anya Hindmarch, Soho: 115 Greene Street, New York, NY 10012  T: +1 212 343 8147

Anya Hindmarch, Madison, 29 East 60th Street, New York, NY 10022  T: +1 212 750 3974

Anya Hindmarch at The Mall at Short Hills, Short Hills, NJ 07078 T:  + 1 973 379 7183

On the West Coast:

Anya Hindmarch, 118 South Robertson Boulevard, Los Angeles , CA 90048  T: +1 310 271 9707

Anya Hindmarch The Shoppes at the Palazzo 3327 Las Vegas Blvd. So. LV, NV 89109 T: + 1 702 566 8900