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Tumblr's First Store OfaKind Launches Ecommerce

Tumblr's First Store Launches Ecommerce With Artsy, Designer Edge

If you love shopping Opening Ceremony for unique fashion finds or pride yourself on seeking out fresh, new designers, you might just have a thing for Tumblr's new online shopping destination. Of a Kind is Tumblr's first retail destination, carrying exclusive, limited-edition goods from upcoming designers — and launching today. According to executive officer and cofounder Claire Mazur, "the idea is to promote emerging fashion designers through e-commerce and editorial content." With a focus on one-size-fits-all accessories for the moment, site plans include gradually adding clothing, featuring one designer for one week. If you're wondering who you can expect to see selling on Of a Kind, the site's first retailers Mandy Coon and Lizzie Fortunato Jewels are setting the tone for a crafty, eclectic-cool vibe with goods like Coon's Ernie Bunny Bag ($295), and prices ranging from $50 to $500. Just keep in mind that designers' offerings will be exclusive and numbered to editions of only five to 50 pieces.

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