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Two Things Marc Jacobs Does Not Believe In: American Fashion and The CFDA Awards

Marc  Jacobs concluded the Women's Wear Daily apparel/retail CEO summit yesterday with musings on the nonexistent idea of American fashion, "reindeer games" of the CFDA, and the arbitrary thoughts that spark a collection.

Speaking about the evolution from his Eightees hard-edged Marc Jacobs collection in fall of 2009 to the frills of spring 2010, Jacobs said, "“I have a very short attention span and I lose interest in things quickly. I also think that what works — and maybe this is just an S&M relationship that I have with myself — but whatever I don’t like, or causes me pain, will usually end up yielding the best results. For me to embrace something that I find unappealing, it has to be the least like whatever I just did in order to sustain my interest for the next six months. But it’s really torturous."

On traveling back and forth from New York, where he works on the Marc Jacobs collection, to Paris for Louis Vuitton, Jacobs said he will always feel most at home in New York but feels blessed to be surrounded by the passion for fashion in Paris.

WWD attributed Jacobs' bicontinental status to the following quote dismissing the idea of American fashion, although we think it has more to do with him not wanting to subscribe to one specific design philosophy:

“Sometimes I get really adamant when I hear designers make blanket statements like ‘American fashion should be...’ It gets my rebellious hairs up or something. This whole idea of American fashion or Seventh Avenue fashion is nonsense. It’s archaic and old, and we don’t have to subscribe to those rules. We work out of a loft in SoHo and we show wherever we want. So if we want to show a dress made of 50 yards of taffeta, who says that has to be couture?"

And finally, it's no secret Jacobs isn't always happy with the results of the CFDA's award ceremonies, so why doe he continue to attend? For Anna, of course. "I only go to the CFDAs because if I don’t go, Anna Wintour calls up and says, ‘You have to go because you’re part of the American fashion industry, da da da da da,’ and you can’t say no to her."


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