Ulyana Sergeenko said her Spring 2013 Couture collection was inspired by classic American tales like Gone With the Wind. But long before her answer to Scarlett O'Hara's famous green curtain dress came down the runway, Sergeenko had already reaffirmed her commitment to storytelling by pairing her gowns with straw hats and parasols. One model even had a sack on a stick slung over her shoulder.
The clothes themselves spoke to the aesthetic that made Sergeenko an international street-style star. After all, she's one of her own best customers, and even pieces that looked like they were made from burlap were nipped in at the waist with full skirts. But what elevated Sergeenko's second couture effort were small details, like crochet embroidery (one example, attached to a white blouse, depicted dancing cats) and hand-painted porcelain buttons.