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Under LVMH's Wing, Edun to Tap Designer, Have Runway Show

Under LVMH's Wing, Edun to Tap Designer, Have Runway Show

>> Now that Edun, Ali Hewson and husband Bono's socially conscious label, has the support of LVMH — which took a 49 percent stake in the company earlier this year — they're hiring a creative director to take Edun to the next level.

“We were so keen on our mission that we made compromises that maybe we shouldn’t have made with respect to our customer and the fact that they should have great clothes,” Hewson told WWD. "Without great clothes, we don’t have a business, so it’s important to get that end right.”

Hewson wouldn't let loose any details of the creative director search, but WWD reports that Alexander Wang and Sharon Wauchob are among those who have been approached. Hewson anticipates the designer being named “within a season” — in time for the Spring 2011 season — and will be someone who can “grow with the brand.”  In fact, she says, Edun will "most probabably have a runway show for Spring 2011, likely in New York.

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