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Urban Outfitters Announces New Wedding Line 2010-03-09 07:50:22

Urban Outfitters Ties the Knot

While we usually associate Urban Outfitters with hipsters, its parent brand, Urban Outfitters Inc., is ready to commit to a totally new concept: wedding. The Philly-based company — which also houses Free People, Anthropologie, and Leifsdottir — has announced it will be launching a yet-to-be-named wedding brand in Spring 2011. The collection will be designed by UO's Anthropologie team and will include attire for the whole wedding party: wedding dresses, bridesmaid gowns, occasion dresses, jewelry, and accessories.

"We have found that many brides-to-be are inspired by our aesthetic," said Anthropologie's co-president, Wendy B. McDevitt. "Of course, this means something different bride to bride, but essentially she's telling us that she wants a certain product edit that only we can provide."

Prices will range from $200 for an occasion dress and $750 to $5,000 for a wedding gown. The collection will be available online and at select stores in the US. Cool, right?

Join The Conversation
Talldiva45 Talldiva45 7 years
It would be a greatt option for someone who is planning on having a casually styled wedding.
soapbox soapbox 7 years
I'm slightly baffled. I wouldn't buy a wedding dress from Urban Outfitters, but I'm sure they'll look interesting.
totygoliguez totygoliguez 7 years
I'm a big fan of their brands! I will love to see what their collection will looks like.
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