When Vena Cava's Lisa Mayock and Sophie Buhai inked a brand expansion deal with Li & Fung in April, they said one of their goals for the future was to create a movie. Six months later, they've financed a horror film called Heartland that they appear in with a group of their girlfriends.
The movie, directed by Josh and Benny Safdie of Red Bucket Films, paints the story of a women's cult led by a man named Willie Gillis that becomes a popular artists collective. In the trailer, Gillis is overheard telling his followers, "If a wild animal is trying to do you and yours harm, it is OK to kill that wild animal. And sometimes, a wild animal is a human being."
Details about the movie's plot are scant, but the trailer shows the cult traveling to Los Angeles's Chateau Marmont and singing songs in a car. It also shows the cult's women wearing pieces from Vena Cava's Fall 2012 collection, which itself was inspired by the neo-noir movies of the '70s.
A look at the film Buhai and Mayock created in the video below.