Skip Nav
Queen Elizabeth II
15 of Queen Elizabeth's Diamonds That You Have to See to Believe
These Might Be the Sportiest Valentino Dresses You'll Ever See
Street Style
A Definitive List of 2017's Biggest Accessory Trends

Vera Wang Gets Rid of Try-On Fee in Shanghai Store

Vera Wang Abolishes Try-On Fees at Shanghai Boutique

After media criticism over plans to charge customers at her Shanghai boutique a fee to try on bridal dresses, Vera Wang has decided to reverse that policy.

Wang explains her decision, here.

"Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores," the designer told WWD on Wednesday. "We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority."

Plans for the fee of ¥3,000 — about $482 at current exchange — were first reported last week by the Chinese newspaper The Global Times. Its story quoted a statement from Wang's team claiming that the fee was designed to "protect the copyright of the designer."


An employee at the Shanghai boutique said it was also an attempt to separate real customers from those who had no intention of buying a gown.

"A lot of high school and college students were coming here and weren't serious about buying a wedding dress so that's why we started the fitting fee," the employee said. "We just wanted to make sure we were serving the right customers, and the [fee] is then redeemable off the purchase price of any gown."

Around The Web
Join The Conversation
Bridesmaids Dresses by Color
Mutated Potatoes Take Shanghai by Storm
Spacey Purple Potatoes:  Cosmic or Cuckoo?
Kendall Jenner at Fashion Week Fall 2015
Karl Lagerfeld Heads to Shanghai to Present Chanel Pre-Fall 2010
Lady Gaga Super Bowl Outfits 2017
Briefing Book! Shanghai Upgrading Toilets For World Expo
Buzz News Roundup, 11/28
Christian Dior Resort 2011
Pictures From the Shanghai World Expo
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds