Skip Nav
Street Style
100 Creative Ways to Style Your Jeans So You Can Wear Them on Repeat
Celebrity Style
The 31 Most Memorable Looks Celebrities Have Worn to Fashion Week
Ultimate Guide
Your Ultimate Guide to Fall's Biggest Bag Trends — at Every Price

Victoria's Secret to Sell $250 Version of Adriana Lima's $2 Million Fantasy Bra from 2010 Victoria's Secret Fashion Show

Since Victoria's Secret's Million-Dollar Fashion Show Fantasy Bra Never Sells, They've Made a $250 Consumer Version This Year

>> After last year's Victoria's Secret Fashion Show aired, it was reported that no one had ever purchased a Victoria's Secret Fantasy Bra. In fact, the company admitted that all of the past bras — including the 2006 Hearts on Fire Diamond Fantasy Bra, worth $7 million — had all been dismantled.

This year's upcoming show, which tapes Nov. 10 and airs Nov. 30, will feature Adriana Lima in a $2 million Fantasy Bra (left) fashioned out of 142 carats of gems, including 60 carats of white diamonds and 82 carats of topazes and sapphires. And while no one may buy that specific bra, the brand has wisened up this year: they've made a $250 consumer version of this year's Fantasy Bra, which Candice Swanepoel wears (right) on the cover of the soon-to-be-sent-out Victoria's Secret Christmas Dreams and Fantasy catalogue. Instead of diamonds, the consumer version has crystals.

Join The Conversation
Priyanka Chopra and Adriana Lima in Miami May 2017
Adriana Lima's Changing Looks Through the Years
Candice Swanepoel Baby Shower Photos 2016
Josephine Skriver Post-Workout Meal
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds