Vivienne Westwood instantly took a liking to Pamela Anderson's "quirkiness" after meeting the former Baywatch babe at a party. The Dame liked her so much, she inked a six-figure deal with Anderson to be the face of her 2009 Spring campaign.

"I can't speak about it yet. But anything I would say would be completely positive" said Westwood. Details to come but sources revealed the campaign was shot in LA last week. "Vivienne and a team of stylists and photographers jetted to Los Angeles last week to shoot Pammie," said an unnamed insider.