W Hotel is no longer just your go-to place for lodging. It's now also going to be your go-to spot for fashion. The hospitality chain just announced it's launching a fashion line made up of apparel and accessories. Designers such as Alex and Ani, Foley + Corina, Lauren Merkin, VIX, and Wink have been tapped as designers. "W is a design-led brand, therefore fashion is a tool to engage our guests in design. The people we're after are trendsetters and fashion-forward. We have a passion for fashion," said Eva Ziegler, global brand leader of W. The line, dubbed Global Glam, will be introduced on Sept. 10 at Fashion's Night Out.
Around The Web
From Our Partners