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What's Up With These Brand Names?!

What's Up With These Brand Names?!

Has anyone else noticed the emergence of cheeky but somewhat suspicious new brand names? I'm talking about the jean brand Rich & Skinny, the new clothing company Young, Fabulous & Broke, and the belt designers who admit themselves Elegantly Waisted. What's up with these brand names?

When I first noticed Rich & Skinny last Spring I thought: great - not a very aspirational message. Then I stumbled upon Young Fabulous & Broke and related to it a bit more. And behold Elegantly Waisted, which is definitely a clever name for a belt company, but a not-so-subliminal message. But I have to question these and their influence. If teeny boppers see Paris Hilton in her Rich & Skinny jeans, they're going to covet not only them but that lifestyle. And while I'm of age to get Elegantly Waisted, not everyone should. Just fashion for thought.

On to the fun part, if you had to choose which brand name you related to most, which would it be?

potterlove potterlove 10 years
Riiiiight. These brand names are kinda cheesy. But I gotta say I'm young, fab and 'not loaded'. Ahahahaha!
reese05 reese05 10 years
well let's just say I am young fabolous and not-so-rich! ;)
lvgrooves lvgrooves 10 years
these brand names are screaming "Look at me!!" *with question marks across the board...thinking wth??*
SugarIsSweeter01 SugarIsSweeter01 10 years
I always say that Young, Fabulous, and Broke is the story of my life! =)
citygirlrc citygirlrc 10 years
waisted isnt new for belts every french connection belt has a tag on it that says waisted
urbngirl urbngirl 10 years
I am surprised by all the harsh comments. Unless, you have seen and tried on the items from these brands, I think it's a quick judgement. The belts by Elegantly Waisted are very cute and made of luxurious leather, the jeans of Rich & Skinny are designed by the creators of Seven and Joie so they know how clothes should fit, and Young Fabulous & Broke have designed some very wearable (and fabulous) clothes. As someone else has noted, you will remember the names and that's what the designers were trying to do!
yussie21 yussie21 10 years
not very creative. not a very good message. . .
AbbyHintz AbbyHintz 10 years
Smart and dull
ebolove ebolove 10 years
the brand name i'd relate to the most, i mean
ebolove ebolove 10 years
nolalove nolalove 10 years
KathleenxCouture KathleenxCouture 10 years
Rich & Skinny jeans are so form fitting and comfortable. I can relate to all of these at some point or another (hehehe). I don't feel offended and in fact it almost makes me want to buy them more just to respond "I'm wearing Rich & Skinny, or Young Fabulous and Broke" haha its very intriguing.
mommie mommie 10 years
I think this is a good posting. Its provacative in soliciting discussion. Proves that a name can conjure up images and one has to wonder what the image brokers had in mind when they came up with these names. I think the "young, fab and broke" is the best one because many, many of us can relate. Hopefully we won't be broke forever.
rubialala rubialala 10 years
I like the young fab and broke cuz it makes sense, but I don't think any of these are something that people should aspire to be. They are just name brands.
shini shini 10 years
if anything young fab and broke but all three are kinda weird..
gruaig_rua gruaig_rua 10 years
I'm definitely young, fabulous and broke!!:ROTFL:
prettywarrior prettywarrior 10 years
How about the PR company named Brand Pimps and Media Whores (or something to that effect)? That one makes me cry a little on the inside.
flowidme flowidme 10 years
such silly names!
milly76 milly76 10 years
how about "boring and trying too hard"?
Dubn8tr Dubn8tr 10 years
The names are lame, LOL. I'm Young and Fab, but I refuse to claim Broke! LOL! Each of these photos look like items I can pick up from Target for 12.99. I think they are just meant to be catchy. I would HOPE no one actually is inspired by them.
Scarlet39 Scarlet39 10 years
The names are horrible, but then again, so are the clothes.
urbngirl urbngirl 10 years
I think the names are clever and cheeky. They aren't meant to be taken literally. I have two pairs of Rich and Skinny jeans and I love them (and I am not rich nor skinny). They have the simplicity of J Brand but they make denim in lots of fun colors and they fit well.
Pinkgirl88 Pinkgirl88 10 years
i am def young and broke... and hopefully a little fab too!!!
studio524 studio524 10 years
HA! Elegantly Waisted... That would be me. It might be tacky/cheesy/cheeky but I don't have any sort of issue with it. To each his own and all of that... Too: I don't think it's going to have the impact to effect anyone's core values. *** Thanks to NYC_gal for the tip on the R&S jeans.
nyc_gal nyc_gal 10 years
regardless of the name, Rich & Skinny jeans are amazing. their fit is almost as good as J Brand and surprisingly they actually fit a curvy body. i got a 180 dollar pair recently on sale at bloomie's for only 40 bucks (that includes tax!!)
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