This season, denim's getting personal. For Jennifer Lawrence [1], that means splashing a bold message [2] across her Alexander Wang jacket, but other stars like Diane Kruger [3], Dakota Johnson [4], Kiernan Shipka, and Emma Roberts are branding their pieces with their own names. Dakota got her Gucci coat embroidered in red beneath its shearling collar, while the others opted for picks from Madewell's denim bar.
The retailer offers a whole range of styles [5] that can be monogrammed, allowing shoppers to customize boyfriend jeans and fitted coats stitched with their initials. Read on to see how the It girls are sporting the trend this Summer, then shop from Madewell's selections. Or, if you prefer the likes of studs, florals, and patches, choose an alternative design that still speaks to your personality [6].