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Where Do Your Loyalties Lie?

Americans like classics from cars to appliances and even in their fashion so it's always interesting to us to see what great American brands have the loyalties of shoppers. According to BrandKeys who styles themselves as the world leader in consumer loyalty metrics the brands that have captured our hearts and pocket books are in fact purveyors of great fashion classics. The top four brands in their 2008 Customer Loyalty Engagement Index are:

1. L.L. Bean
2. J. Crew
3. Eddie Bauer/Land's End (tie)
4. Sears

We couldn't agree more actually as L.L Bean's duck boots, Eddie Bauer's goofy sweaters, Land's Ends canvas totes, J.Crew's colorful cardigans and yes Sear's stylish appliances are all fashionable classics to which even the most chic remain loyal. In fact our household owns all of these items.

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