Magazines turning themselves into valuable artifacts, reeling in the long-form-with-nothing-to-lose identity they have been forced to embrace, are coming up with pretty clever ways to draw in new readership (and their loyal advertisers). One such example happens to be coming from Dazed, whose website, DazedDigital, is far from an 'online presence'--it is actually something the magazine has to, in a sense, live up to. For the January issue Britain's under 18s have been asked to design a cover which somehow illustrates what it means to be young and British today. Hedi Slimane happens to have shot all of the fashion for this issue over the course of three days and it is suggested, not required, that participants use Slimane's photographs as a starting point. This contest was borne from an overwhelming response to a writing contest on the same topic for the same issue... consider our interest piqued.
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