Skip Nav
Spring Fashion
9 Bridal Trends You'll See Everywhere Next Spring
Michelle Obama
Michelle Obama's Dress Will Tell You Exactly Where She's Going
Anna Wintour
Every Question You've Ever Had About the Met Gala, Answered in an Instant

Would Allegra Beck Sell Her Stake to Help Restore Versace?

>> In 2004, Wall Street Journal's Deborah Ball reports in her just-published book House of Versace, Donatella Versace told her daughter Allegra Versace Beck she has until she is 24 to pursue her dream of becoming an actress. If Allegra didn't succeed by then, she had to come work for Versace. Allegra, who owns a majority stake in the company, turns 24 in June of this year.

The declaration could have changed by now — although in media interviews, Donatella still expresses hope that Allegra will join the company at some point. Allegra lives in New York and attends Versace board meetings; she was involved in replacing Versace's chief executive last May with current chief executive Gian Giacomo Ferraris.  And at the beginning of 2009, she began spending more time in Milan and now has a desk in Donatella's atelier.

But not so fast »

But people familiar with the situation, Ball reports, say that Allegra seems reluctant to be drawn into the company. Beck, per usual, declined comment.  Beck has not said she plans to do anything other than hold her 50 percent stake in the currently struggling company, but she does have options.  She could keep the stake, in faith that Donatella and Ferraris will restore Versace to good health.  Or she could sell to LVMH or PPR — the latter which has suggested its looking for acquisitions this year — and free herself of the burden, a move that some observers believe would give Versace a better fighting chance.  Only problem is, selling would likely leave Donatella without a job.  Beck had no comment on the possibility; Ferraris, meanwhile, says he expects Versace will still be independent in five years.

Around The Web
Join The Conversation
Lady Gaga in a Versace Dress at American Music Awards 2013
Halle Berry Oscars Dress Second Choice 2017
LOVE Goes for "The Young and the Reckless," Two Covers with Second Issue
Gigi Hadid at the Versace Couture Show Spring 2016
Betsey Johnson Fall 2013 Fashion Week Show Is Not Cancelled
Vittorio Missoni's Son Says His Father Will Come Back
Donatella Throws Intimate Party for Allegra Beck Versace's 23rd Birthday
Post
Marc Jacobs 92nd Street Y Conversation
Gigi Hadid Wearing a Versace Shirt December 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds