What does a fashion show smell like? Yohji Yamamoto's Fall 2013 on Friday was scented with the fragrance he's set to launch this Fall, and guests of the show took home a set of six of the designer's scents.
Whether that clever bit of marketing came from Yamamoto or his investors at Integral Corp., which saved the company from bankruptcy in 2009, was unclear. But the clothes themselves, most of them black, were all Yamamoto. The designer played The Beatles' "Cry Baby Cry" while models walked out in three-piece suits, generous shirts and trousers, and a few dresses covered in small, black, pyramid-shaped pieces of fabric. There were a few spots of color, though: two dresses combined dusty shades of black and brown, while knit sweaters and skirts in purple, yellow, red, blue, and orange trotted out toward the end of the show.