Skip Nav
Winter Fashion
100 Outfits to Try in 2018
Spring Fashion
Here Are the Biggest Bridal Trends For 2018 — You'll Want to Bookmark This
Spring Fashion
What's Better, Kaia Gerber on the Chanel Runway or Karl's New TWEED Sock Boots?

Yves Saint Laurent Changes Name

Yves Saint Laurent Takes the "Yves" Out of Its RTW Name — Epic or Strange?

After hearing whisperings about Yves Saint Laurent's possible name change, WWD just confirmed that the French brand's new creative director, Hedi Slimane, is indeed taking the "Yves" out of Yves Saint Laurent, at least partly. The new name for the house's ready-to-wear collection is now "Saint Laurent Paris" and is expected to make its debut when Slimane's Spring '13 collection hits stores. However, the iconic YSL logo designed by Ukrainian-French artist A. M. Cassandre in 1961 — adorning everything from shoe soles to makeup products — will live on. The Yves Saint Laurent brand has become a namesake since its inception in the early '60s and we were happy to hear from their communications department that the house will continue to go by the name Yves St. Laurent. What do you think? Is the name change an epic move on Hedi Slimane's part to refresh the RTW brand or do you think it's a strange decision?

Who Is Georgina Chapman?
Madewell Spring 2018 Denim Collection
Meghan Markle's Wedding Dress Designer
Coach Minnie Mouse Collection 2018
Sonia Rykiel's Julie de Libran Shares Her Favorite Fashion Items
Jennifer Lopez Guess Campaign Spring 2018
Parfait Lingerie Perfect Figure Campaign
Try Cleaning Your Silver Jewelry With These 3 Easy Steps
Missguided Jeans and a Nice Top Category
Tyler the Creator Converse Sneakers Drop 3
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds