FS: Did you have a specific girl in mind while designing the collection for Lord & Taylor?
ZP: When we design Z Spoke it's about someone who is confident, flirtatious, [who] wants that hint of glamour in their everyday life. How we cut clothing, just the seaming, should make a woman feel good. It's definitely [for] a person that is trend-driven and wants to build their staples at a really good quality for the price point, [but] the fabrication makes [the dresses] as easy to put on as your yoga pants. Why not?