Ashley Graham Wears a Plunging, High-Cut Bikini in Summer's Hottest Color

Lavender is the color of spring, according to Ashley Graham, who posed in a purple bikini on Instagram in an ad for St Tropez Tan Luxe Body Serum. The Sports Illustrated model shared four different stunning angles, all making us dream of the warmer weather that is just around the corner.

Graham's swimsuit featured a high-waisted bottom and V-neck over-the-shoulder bralette-style top, designed by Knix. While the style is not yet available, the brand commented on the post "Knix Swim looking so 🔥🔥 on you, @ashleygraham!" And we can't help but agree.

Designers like Brandon Maxwell, Veronica Beard, and Prabal Gurung all sent the vibrant pastel color down the runway for Spring 2023, and Graham is taking it to the beach for bikini season. While pastels are always in season, for this coming spring and summer, designers have effectively announced that a vivid tone of lilac will be replacing last year's Barbiecore pink as the latest color trend.

Just last week, the mother-of-three shared her latest campaign for Coterie, which she filmed with fellow model Karlie Kloss and "all three of [her] babies," as she wrote on Instagram. And just a few days before that, she went for a total glam look on the streets of New York, sharing a denim illusion maxi dress designed by Sergio Castaño Peña, replete with a keyhole cutout across her chest.

For a jump-start on the color trends of the season, look to Ashley Graham and her stunning lavender bikini. It'll certainly give you an instant mood lift.