Gigi Hadid's Sneakers Had a 10,000 Person Wait List
Gigi Hadid keeps a handful of sneakers in rotation, from Reebok trainers to Vans high-tops, but her sleekest style might be the Everlane Street Shoe. At launch in May 2015, the Italian leather design, shaped with a pointed toe just like the brand's modern loafer, had over 10,000 people on the wait list. Now Everlane can hardly keep it in stock.
We talked to the company's merchandising team about the special make of the most sophisticated-looking sneaker on the block, and we even got details about the customer inquiries Everlane receives, all because of Gigi. Scroll to learn about the shoe you so obviously need in your closet.
The Street Shoe Is Ridiculously Comfortable
"We took the toe shape of our bestselling Modern Loafer, added a more sporty leather, and added a hand-cut, sneaker-inspired sole (made from a microporous fiber). This combination gave us a sport-inspired shoe with the sophistication of a loafer and the comfort of a sneaker. It's the perfect shoe to take you from work to the weekend. The $135 price for an Italian shoe is also a big draw!"
The Street Shoe Usually Sells Out Right Away
"Sell out time for the Street Shoe depends on a lot of different factors including the number of units we have and the time of year. In the past, we have sold through nearly half of our shoes on pre-order before they even hit our warehouse. We will be restocking the shoe in early April, just in time for Spring."
Customers Inquire About the Sneakers Because of Gigi
"We have had customers email and message us about Gigi in the shoe, usually to ask when we will be restocking the style. We designed the Street Shoe to be both polished and sporty, and Gigi mixes both of those things very well."
Gigi's Not the Only Influencer With the Street Shoe
"Gigi has been the only celebrity to wear the shoe, but we've also seen strong support from bloggers and influencers."