POPSUGAR

The 21 Coolest New Swimsuit Releases For July, Straight From a Professional Shopper

Jun 24 2021 - 12:20pm

Yes, I shop for a living [1], but what I get truly excited for is swimsuit season [2]. One-pieces, bikinis — I love 'em all! Since my job is to be on the lookout for the coolest, trendiest designs [3] released online, I'm definitely an expert when it comes to the best options worthy of your attention. That's why I curated a guide to the hottest options that will be flying off the shelves in July. Take a look and scoop up these fun picks fast — they'll sell out in no time.

Summersalt Perfect Wrap One-Piece Swimsuit

I own and have reviewed [5] this Summersalt Perfect Wrap One-Piece Swimsuit [6] ($95) — let me tell you, it's a total winner. I'm so excited the brand released new colorways in it this summer!

Modcloth x Barbie You're Such A Doll One-Piece Swimsuit

How cute is this brand-new collab? I have heart eyes for the Modcloth x Barbie You're Such A Doll One-Piece Swimsuit [7] ($109), but there are tons more fun pieces [8] in the collection too. Retro vibes!

Kotomi Swim Angie Bikini

OK, can we talk about this cool Kotomi Swim Angie Top [9] ($72) and Kotomi Swim Angie Bottom [10] ($65)? The smocked fabric is incredibly flattering, and customers rave about the great quality. The Australian brand is sustainable and on-trend.

Aerie Offline Real Me Printed Bikini

I own about five Aerie swimsuits, but this new design is making me want to get another! The Aerie Offline Real Me Printed Wide-Strap Scoop Bikini Top [11] ($34, originally $45) and Aerie Offline Real Me Printed High-Cut Cheeky Bikini Bottom [12] ($30, originally $40) was just posted on the site and the pattern is so pretty.

Jade Swim Bond One-Piece

I promise you, this chic Jade Swim Bond One-Piece [13] ($245) is worth every penny. Customers love the fit and there's tons of color choices.

Free People Grace Bikini

Wow, how dreamy is this Grace Bikini Top [14] ($88) and Claire Bikini Bottoms [15] ($84)? The sparkly finish is too gorgeous to pass up.

Happy Socks Rock n Roll Stripe Swimsuit

This Happy Socks Rock n Roll Stripe Swimsuit [16] ($75) is fully lined and smoothing, so you'll feel amazing in it. The silhouette comes in so many fun patterns, it's almost impossible to choose just one.

Capittana Teresa Handmade Bikini Set

This Capittana Teresa Handmade Bikini Set [17] ($189) might be the cutest bikini design of the whole summer — that print is too good! The set is produced in a sustainable factory and handmade by Peruvian artisans.

Riot Swim Echo One-Piece Swimsuit

If you haven't seen this Riot Swim Echo One-Piece Swimsuit [18] ($99) all over Instagram, have you been living under a rock? The ruching is incredibly flattering and the high cut will make your legs look miles long.

Eloquii One-Shoulder Tie-Front Swimsuit

Everyone needs a classic black one-piece, and this Eloquii One-Shoulder Tie-Front Swimsuit [19] ($140) is a great option. I like the waist belt and flirty keyhole.

Scampi Biki

Founded in Sweden in 1983, this stylish swimwear brand serves up timeless silhouettes you'll want to wear over and over again. I'm particularly into this Scampi Bermuda Top [20] ($73) and Scampi Sara Bottom [21] ($52, originally $65) — the print makes me want to go on vacation.

Cupshe Colorblock One-Shoulder Lace-Up One-Piece Swimsuit

This Cupshe Colorblock One-Shoulder Lace-Up One-Piece Swimsuit [22] ($28) is a total steal, yet the design looks like a million bucks. The white laces are a cool detail.

Andrea Iyamah Mona Olive Bikini

How can anyone resist this lovely Andrea Iyamah Mona Olive Bikini [23] ($180)? It looks like a piece of art! Make sure to look closely at all the intricate details.

Lokiki Georgia Plunge One-Piece Swimsuit

For a modern and minimalist look, you'll adore this Lokiki Georgia Plunge One-Piece Swimsuit [24] ($165) — it comes in eight different colors. I am obsessed with the sleek, timeless design.

Dippin’ Daisy’s x Aspyn Ovard Riviera One-Piece Swimsuit

If you are all about neutrals, you will fall hard for this Dippin' Daisy's x Aspyn Ovard Riviera One-Piece Swimsuit [25] ($78). The smocked top and high-cut leg will make you feel amazing.

Show Me Your Mumu Floral Bikini

The romantic style of this Show Me Your Mumu Seaside Ruffle Top [26] ($84) and Show Me Your Mumu Island Ruffle Bottom [27] ($84) is too pretty. Pair the set with some cute pink sandals.

Tanya Taylor Kendra Smocked One-Piece Swimsuit

I have heart eyes for this Tanya Taylor Kendra Smocked One-Piece Swimsuit [28] ($185) because it features a hand-painted print from the brand's summer collection. It's made with eco-friendly, high-performance Italian fabric.

Solid and Striped Issi One-Piece

If you want to feel powerful and sexy, look no further than this Solid and Striped Issi One-Piece [29] ($188). The low cut and cherry red hue is stunning.

Lisa Says Gah x Ookioh Surfrider Como Two-Piece Set

This popular Lisa Says Gah x Ookioh Surfrider Como Two-Piece Set [30] ($100) is already selling fast, so I suggest getting your hands on it ASAP. The print is awesome.

Goodnight Macoron Ilianna Floral Ruffled Bikini

For a major deal, scoop up this Goodnight Macoron Ilianna Floral Ruffled Bikini [31] ($49) that gives me a major cottagecore vibe. It looks cute with white cutoff shorts.

Zurie Bikini

If you can't get enough glitter in your life, this Kenzi Bikini Top [32] ($78) and Zurie Bikini Bottom [33] ($78) is calling out your name. Customers give this swimsuit excellent reviews.


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https://www.popsugar.com/fashion/best-new-swimsuits-for-july-48390947