10 Swimwear Brands Making a Big Splash This Year
Swimwear has undergone a major overhaul — at one point in time, there were only skimpy bikinis and skirted one-pieces and nothing in between. But now, everything from sexy one-pieces to tankinis, monokinis, sporty two-pieces, knit bikinis, and more are available for women of all ages and body types.
But sometimes the depth and breadth of all that swimwear is overwhelming; how can you get something that looks ah-mazing but won't be seen on every other gal on the beach? Here are 10 brands you should snatch up before everyone else catches on.
This sweet swim brand has a fashion-PR heavyweight behind it, so you know it's going to be good. The line relies on a mix-and-match system of tops and bottoms made from vintage and reclaimed textiles. The suits are all made in the US — right in New York City's Garment District, so you can feel good about spending your hard-earned dough on these darling sets.
GabiFresh For Swimsuits For All
Gabi of GabiFresh has turned her fashion blog into a plus-size empire, partnering with brands like Eloquii. She saw a great opportunity to create swimwear for girls size 12 and over (the average American woman is a size 12-14, by the way!) and has a collection out for swimsuitsforall.com. Not only are the suits affordable, but they're c-u-t-e, too, and come in a variety of mix-and-match bra-sized tops and bottoms so that you're guaranteed a good fit.
Shop: Electress Underwire Bikini ($68)
If you're looking to simplify your shopping process, head over to Bikyni, where a top and bottom — any top and bottom — will cost you $95 (same for a one-piece, too). The founder is a former Reformation employee who was frustrated with shopping for a good, solid set of swim staples, so she designed her own. The fabrics are Italian and the suits are produced in California; there's also free shipping and returns. Definitely simple.
Shop: The Racerback ($95)
This celeb and fashion editor favorite is the brainchild of two high school friends who wanted to honor their South Florida roots with beautiful swimwear you can wear from the beach straight to a BBQ. Mission accomplished: the suits have beautiful silhouettes with vibrant colors that will make you feel like you're on a beach in St. Tropez, even if you're only in your own backyard.
Shop: The Nora ($400)
Lilliput and Felix
You might not think of landlocked London as a hotbed of swim talent, but the team behind Lilliput and Felix might change your opinion. Founded only in 2014, this brand has had a ton of international success due to its chic, convertible styles. Halter, bandeau, bow in the front, or bow in the back — however you want it, this suit will allow you to do it.
Two Southern California sisters who come from a family of surfers have teamed up to bring you a beautiful line of surf-inspired swim. It's a partnership made in sandy heaven: one sister takes care of the creative, while the other is the business end. The designs are clean-lined and deceptively simple; they also have a true neoprene surf collection for any die-hard wave chasers.
If you're more of a bohemian babe than a sporty surfer chick, you'll want to check out Peony; this Australian brand does feminine and free-spirited right. Soft triangle tops similar to your favorite bralet are done in pretty florals; the bottoms are regular, no-fuss bikinis.
Body Glove isn't new to the swim game (they've been around over 60 years), but they've done a massive redo on their designs and they look dang good. There are the traditional wetsuits that Body Glove is known for, but there are also killer printed bikinis and neon one-pieces that will add a pop of color to any of your athleisure ensembles.
If Kate Middleton is photographed in swimwear this Summer, it might be a suit from Daiva. The French collection is sophisticated in its cuts, but super preppy in its prints and details, such as toile, stripes, and bows — perfect for a princess. Their beach dresses are also super sweet; this is a brand you definitely won't see on anyone else you know.
Shop: Dalia One Piece ($220)
Abercrombie & Fitch
It's not new, but have you looked at Abercrombie & Fitch lately? The brand of your high school and middle school dreams is a secret weapon when it comes to affordable swimwear. Just watch your friends' jaws drop when you tell them where you got this cute suit — and how much it cost.