New Girls: How Our Favorite Bloggers Are Taking Over the Universe, One Post at a Time

Lucky Magazine is one of our favorite sources for great shopping tips. We're thrilled to share this fabulous story from our friends at Lucky!

Getty | Marc Piasecki

Five years ago, the scene between shows at Paris Fashion Week looked something like this: magazine editors chatting about the best cures for jet lag, the occasional celebrity showing love for her favorite designer in a head-to-toe ensemble, and models scurrying from one runway to the next. What a difference a few years makes. These days in the Tuileries, it's a well-dressed circus. Swarms of street style photographers eagerly await the arrival of a new brand of attendee known as the blogger.

Among the most buzz-worthy of the bunch are Chiara Ferragni, Nicole Warne and Zanita Whittington. With their respective sites—The Blonde Salad, Gary Pepper Girl and Zanita—these women are leading the pack as both style icons and entrepreneurs.

"We don't just blog—we do so many different things," says Ferragni. She, Warne and Whittington have turned what began as side projects into full-fledged businesses. Among the three of them, they've done everything from modeling for Lancôme (Warne), to shooting a campaign for Louis Vuitton (Whittington) to writing a book (Ferragni). And there's even more on the horizon.

Lucky magazine photographed all three women, fittingly between Paris fashion shows, and chatted with them to find out about how it all began—and where it's all going. Read the full story here.

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