#PullUp For These Fashion Brands, Because They're All Giving Back to the Black Community
:upscale()/2020/06/02/695/n/1922564/8dc2ca775ed67348ef21c5.23917150_.jpg)
Now more than ever it is our duty to support the Black community and, as a fashion site, we vow to be a resource for you. From the smallest start, like following Black fashion influencers, to greater efforts, like shopping and supporting designers and brands that need business, we can encourage change within the fashion industry.
One of the first questions I had was "where can I donate?" I'm happy to see that a lot of fashion designers, houses, and labels are taking first steps, not only to pledge a donation but to share with followers how much they are willing to give and especially where they are dedicated to sharing a portion of their funds. It's important to note that a lot of the businesses listed here, all of which are considering ways to help, have been deeply affected by the COVID-19 crisis and continue to struggle. By shopping from the brands listed ahead, we can help these companies sustain their finances while also contributing to the Black Lives Matter movement through their platforms.
Read on to check out the pledges we've gathered, and please send an email if you're aware of other brands that should be included on this list.
Savage X Fenty's Pledge
Donations will be made to: BLM Greater NY and The Bail Project through Rihanna's Clara Lionel Foundation, which was founded in 2012.
A-COLD-WALL*'s Pledge
Donations will be made to: Independent Black businesses and the Black Lives Matter global network.
Susan Alexandra's Pledge
Donations will be made to: various groups, but starting with black LBGTQ mental-health-focused organizations specifically.
ASAI's Pledge
ASAI has recreated Rihanna's tie-dye dress to be sold exclusively in support of three organizations: Black Lives Matter, Solace Women Said, and The Voice of Domestic Workers.
Gucci's Pledge
Donations will be made to: NAACP, Campaign Zero, and Know Your Rights Camp through Gucci's North America Changemakers Impact Fund.
Kering's Pledge
Donations will be made to: NAACP on behalf of Gucci, YSL, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo Jewels, Qeelin, Ulysse Nardin, and Girard-Perregaux.
Banana Republic's Pledge
Donations will be made to: NAACP and EmbraceRace, totaling $250K. Read more about the brand's latest initiatives here.
Stella McCartney's Pledge
Donations will be made to: NAACP Legal Defense Fund.
Prabal Gurung's Pledge
Donations will be made to: The Bail Project through Prabal's Stronger In Colour collection, for which 100 percent of net proceeds will be donated to the organization.
Anthropologie's Pledge
Donations will be made to: The United Negro College Fund and, as part of URBN, the company will match employee donations to Innocence Project, ARPC, Equal Justice Initiative, and Year Up 3:1.
Cult Gaia's Pledge
Donations will be made to: NAACP Legal Defense Fund.
For Love & Lemons' Pledge
Donations will be made to: Black Lives Matter, The Bail Project, ACLU, and NAACP.
Ganni's Pledge
Donations will be made to: Black Lives Matter, NAACP, and ACLU.
Cotton Citizen's Pledge
Donations will be made to: Black Lives Matter.
Warby Parker's Pledge
Donations will be made to: various organizations that are focused on combatting systemic racism, totaling $1 million. Read more about the company's donation here.
BHLDN's Pledge
Donations will be made to: The United Negro College Fund and, as part of URBN, the company will match employee donations to Innocence Project, ARPC, Equal Justice Initiative, and Year Up 3:1.
LIVINCOOL's Pledge
Donations will be made to: Color of Change through the streetwear brand's new gradient collection, for which 100 percent of profits are donated.
Paloma Wool's Pledge
Donations will be made to: The Loveland Foundation.
ModCloth's Pledge
Donations will be made to: Black Lives Matter.
MOTHER's Pledge
Donations will be made to: NAACP and Black Lives Matter, totaling $10K to each organization.
Margaux's Pledge
Donations will be made to: The Equal Justice Initiative.
Prettylittlething's Pledge
Donations will be made to: Black Lives Matter.
Olivia von Halle's Pledge
Donations will be made to: Know Your Rights Camp.
Toms' Pledge
Donations will be made to: Black Lives Matter, to begin with. The company has pledged to start by donating $100,000 to organizations in general that are working to combat racial injustice.
Collina Strada's Pledge
Donations will be made to: to various bailout funds across the country.
Catbird's Pledge
Donations will be made to: ACLU, Black Lives Matter, NAACP, and other community funds.
Jennifer Behr's Pledge
Donations will be made to: Equal Justice Initiative and ACLU.
Parisa Wang's Pledge
Donations will be made to: The Loveland Foundation.
Jonathan Cohen's Pledge
Donations will be made to: Minnesota Freedom Fund.
Eckhaus Latta's Pledge
Donations will be made to: The Bail Project.
LF Jewels' Pledge
Donations will be made to: NAACP as a company and will be matched for other organizations based on donation emails the brand receives from its followers who are giving money across the board.
Shrimps' Pledge
Donations will be made to: Belly Mujinga's memorial fund, the National Bail Fund Network, and Color of Change.
Vaquera's Pledge
Donations will be made to: National Black Justice Coalition, BlackVisions, Brooklyn Community Bail Fund, and National Bail Out.
Marques Almeida's Pledge
Donations will be made to: Black Lives Matter.
Lou Dallas' Pledge
Donations will be made to: Black Lives Matter.
Goldie Tee's Pledge
Donations will be made to: NAACP and Black Lives Matter.
Journelle's Pledge
Donations will be made to: Color of Change.
Mary Young's Pledge
Donations will be made to: Black Lives Matter and Black Visions Collective.
Lafayette 148 New York's Pledge
Donations will be made to: NAACP.
Eileen Fisher's Pledge
Donations will be made to: The Loveland Foundation and NAACP.
Another Tomorrow's Pledge
Donations will be made to: The Loveland Foundation, Custom Collaborative, and NAACP. The brand is also joining the 15 Percent Pledge, started by Aurora James, and is committing to spending 25 percent of its near-term planned spend on Black creatives.
IO Collective's Pledge
Donations will be made to: Black Lives Matter, Minnesota Freedom Fund, Reclaim The Block, and BlackVisions Collective. IO Collective has pledged to match up to $1K in donations to any of these organizations through Friday, June 5 when tagged in customer's receipts on Instagram Stories.
Trapstar's Pledge
Donations will be made to: the Black Lives Matter global network to the amount of £4000.
JW Anderson's Pledge
Donations will be made to: UK Black Pride.
Jennifer Zeuner's Pledge
Donations will be made to: The Loveland Foundation.
437's Pledge
Donations will be made to: Four black female founded businesses based on applications the brand receives through its website, totaling $20K.
BYCHARI's Pledge
Donations will be made to: NAACP, Black Lives Matter, Equal Justice Initiative, BlackVisions Collective, and ACLU.
TAI Jewelry's Pledge
Donations will be made to: NAACP. Every time the Strength Pendant Necklace is purchased, you'll be donating directly to the cause as 100 percent of sales will be given to the organization.
Llani's Pledge
Donations will be made to: Black Mamas Matter Alliance from sales of the brand's Incense Match packs.
The Mighty Company's Pledge
Donations will be made to: NAACP Legal Defense Fund.
Pitusa's Pledge
Donations will be made to: NAACP.