Fitbit has joined forces with two Black-owned luxury brands, Brother Vellies [1] and Victor Glemaud [2]. The fitness/tech brand's Smartwatches [3] are known for tracking fitness goals with ease, and now fashion-lovers have something to get excited about as well. Both brands have created bands for Fitbit's latest devices, the Sense and Versa 3.
Brother Vellies's designer Aurora James [4] designed two scrunchie-like bands for her collection, which come in two shades black and brown. The stylish bands are priced at $55. As for Victor Glemaud's collection with Fitbit, the designer, who is known for his gender-neutral knit designs [5], created sustainable bands that are made from recycled plastic fibers. This is actually the second time Glemaud has designed for Fitbit, and the bands are priced at $40. Keep reading to see the full campaign ahead. Then, shop out the pieces from the collection as well.