Build an Instagrammable moment and the people will come. Better yet, feature an iconic designer and a fan-favorite brand, and plop it in the center of New York City! That's exactly what H&M did ahead of the launch of its new Giambattista Valli [1] collection, and, in short, it was epic.
The highly-anticipated collab dropped on Nov. 7, and to celebrate, H&M created a fashion installation like no other. We're talking living sculptures, a fountain, a violin player, a labyrinth, and incredibly gorgeous clothes by Giambattista Valli himself, of course. Set up at the Oculus Plaza in downtown Manhattan, the event took place on Nov. 1 and Nov. 2 and completely transformed the area into a breathtaking Italian garden — an homage to Giambattista's Roman roots.
Romantic, edgy, and true to his signature style, the collection had Valli girls — and for the first time, Valli guys — flocking. Ahead, see the influencers who were in attendance.
Charlotte Bickley of @yin2myyang [2]
Huston Conti of @hustonconti [3]
Giza Lagarce of @gizawiza [4]
David Ruff of @davidevanruff [5]
Esther Kim of @eskimoves [6]
Alana Henry of @alanahenry._ [7]
Jenna Elise of @shabbilyshic [8]
Carrie Berk of @carrieberkk [9]
Riley Ticotin of @rileyticotin [10]
Mona Salama of @bymonasalama [11]
Stephanie Rosa of @thestephanierosa [12]
Jasmine Elias Boswell of @jasmine.elias [13]
Yasmine Geurts of @yasminmoonmoon [14]
Sydney Sadick of @sydneysadick [15]
Sharon Carpenter of @sharoncarpenter [16]
Ruta En Route of @rutaenroute [17]
Rocio Rodriguez of @maracas [18]
Louise Cooney of @louisecooney_ [19]
Linh Niller of @linhniller [20]
Lily Zheng of @styleinbeta [21]
Lexi Cross of @lexidcross [22]
Hieke Konings of @hieke_konings [23]
Gilda Joelle of @gildajoelle [24]
Delia Atenea of @mommalovesfashionblog [25]
Dana Hasson of @danahassonn [26]
Christina Andrew of @christinaea [27]
Chloe Marshall of @chloemarshall01 [28]
Carlos Battle of @mrbatlle [29]
Ali Tate Cutler of @ali_tate_cutler [30]
Sarah Gullixson of @sarahgullixson [31]