Summer 2021 seems to be a defining moment for Kim Kim Kardashian [1]'s intimates and loungewear brand, Skims [2]. Just a few weeks after announcing it is the official loungewear and sleepwear brand for Team USA's female Olympic and Paralympic competitors [3], the brand is back with another announcement: Kate Moss [4] will be the new face of Skims. The supermodel and fashion icon is starring in a Skims ad campaign that launches on July 15.

Kim first announced the news on Twitter by posting a photo of Kate wearing a white Skims bralette and underwear set [5]. She captioned the image, "I first met Kate in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty — we've been friends ever since!" Then, she posted a topless photo of Kate wearing black leggings [6] from the line with the caption: "She is THE fashion icon, defining a whole generation of style and I am honored to feature her as the new face of @SKIMS this Summer!"

Keep reading to see the campaign images ahead.