You'll Hardly Recognize Kendall Jenner in the New Marc Jacobs Campaign

We always knew Kendall Jenner had a dark side. The model channeled her best grunge vibes for Marc Jacobs's Fall 2016 campaign, and we're totally feeling it. Much like his runway, the ad completely immerses viewers into a dark, gothic world, where Kendall is a goth goddess. She truly looks unrecognizable with vampy makeup and an oversize wig. Add in the knee-high combat boots (Lady Gaga would definitely approve of those), and Kendall looks like a rebel warrior ready for battle.

The 20-year-old beauty is a favorite of Marc Jacobs. Her first runway show was for the designer's Fall 2014 collection and she also walked in his Fall 2016 show. Marc Jacobs gave a special shout-out to the model on Instagram, writing, "Kendall slid those boots on and walked around the studio as if she was in a pair of running shoes: statuesque, confident." He added that her ability to "effortlessly transform into a look and character" was so inspiring, and judging from the ad, Kendall nailed her edgy persona perfectly. Read the designer's full comments and see the photo for yourself here.