Lady Gaga Made a Big Fashion Announcement During the Super Bowl
On Super Bowl Sunday, Lady Gaga didn't just perform at halftime, she also starred in a new TV ad. The singer has partnered with Tiffany & Co. as the face of the jewelry brand's Legendary Style campaign. She talks about her love and appreciation for the company throughout a 60-second film in which Tiffany HardWear pieces are shown for the first time. They include the bead-drop chandeliers and metal rings Gaga's sporting in the shots below, along with plenty more earrings, necklaces, and pendants shoppable in stores on April 28 and online May 2.
We've got a feeling Gaga will help popularize a fresh new look for Tiffany & Co., undoubtedly brought to life with the help of Grace Coddington, who's already made a clear mark at the company. Scroll to see Tiffany's new commercial — it's the first one ever debuted in the midst of a football game — and then watch this space for the launch of some new must-have items come Spring.
Lady Gaga Stars in Tiffany & Co.'s New Commercial
She's Very Excited to Partner With the Brand
"In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewelry," Lady Gaga said in a statement to the brand.
The New Commercial Marks the Debut of the New Tiffany HardWare
It was inspired by a unisex bracelet from the 1971 archives and will include earrings, rings, necklaces, and pendants.