PacSun unveiled its summer 2021 campaign, which focuses on gender-free fashion [1]. The retailer dropped an all-new line of colorful, genderless styles, which are all available now. The campaign features Emma Chamberlain [2] (who has starred in previous shoots for the brand [3]) along with fresh faces Bryce Anderson, Nara Aziza, Herzen Clerge, Charlotte D'Alessio, Sydney Graham, and Mathieu Simoneau.
"We curated and styled our own looks for the PacSun shoot, and I found myself really gravitating to the gender free selection," Emma said in a press release. "I've been feeling the same way at home, building looks from unisex pieces that I can change up with accessories based on how I am feeling."
"I took part in this campaign not because it was based around the idea of gender-free clothing, but for the reason that I used to go into PacSun as a kid for school clothes and was always a bit timid of what I really wanted to wear," Bryce said. "Participating was a message to my past self and kids today that brands are evolving just as you do during your youth — and with space to evolve in your identity such as clothes, it's a healthier growth."
Keep reading to see the summer-ready campaign and shop some of our favorite selections.
Playboy by PacSun Malibu Button-Down Sweater
Playboy by PacSun Malibu Button-Down Sweater [5] ($55)
D.A.R.E Rainbow Short Sleeve T-Shirt
D.A.R.E Rainbow Short Sleeve T-Shirt [6] ($25)
PacSun Wildest Dreams Jogger Sweatpants
PacSun Wildest Dreams Jogger Sweatpants [7] ($50)
NASA Tie-Dyed Sweat Shorts
NASA Tie-Dyed Sweat Shorts [8] ($40)
PacSun Airbrush Dreams Hoodie
PacSun Airbrush Dreams Hoodie [9] ($52)
PacSun Toby Vintage Checkered Loose Jeans
PacSun Toby Vintage Checkered Loose Jeans [10] ($60)