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Gpaltrow_todsaw08_b >> No surprises here: Gwyneth Paltrow has been confirmed for the Fall 2008 Tod's print campaign. 

It was revealed a couple of weeks ago that Gwyneth Paltrow was shooting a promotional video for Tod's around Rome, and now a few more details about the Dennis Hopper-directed, Fellini-inspired, short have emerged. 

Gwyneth plays an actress (there's a stretch) being interviewed by a "devastatingly handsome" Italian journalist.  When the paparazzi descend, Gwyneth flees, forgetting her Tod's Pashmy bag.  The chivalrous journalist sets off to find her and reunite her with her Pashmy, eventually tracking her down at a "glamorous ball" just outside Rome.  As Hopper puts it: "Cinderella had her shoe.  Gwyneth has her Tod's bag."

Meanwhile, the accompanying print campaign (first peek — above left) was shot in Capri under the direction of Mario Testino, with Gwyneth playing out a beautiful Italian aristocrat from the "heady days of the jet-set era."  Both scenarios sound right up Gwynnie's alley . . .

Below, a behind-the-scenes look at the shooting of the five-minute short:

*image: source

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