In lieu of doing another designer collaboration, H&M has scheduled its first fashion show in nearly a decade at the Rodin Museum. Asked why it planned to stage a show — in the same place where Yves Saint Laurent and Christian Dior once showed their collections, no less — H&M spokesman Haccan Andersson told WWD simply, "We felt excited about the collection, and we really wanted to show it."
H&M's First Fashion Show in Eight Years
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