Rumours is equipped with cozy cardigan sets in a rainbow's worth of colors and little minidresses perfect for date night. Though the stock is definitely more limited, think of Rumours as a lower-priced Revolve. Nothing will set you back more than $100, and that's the average order value for the 20-something customer. Fifty-six percent of customers are between the ages of 19-24, and the shop sees its highest retail during the spring and summer months. The most popular categories include tops and dresses, and silky pieces, like the famous Studio 54 Top ($58), which comes in nine different shades, are bestsellers.
