"The Rookery," as the factory is known, is located in Chilcompton, near Bath in Somerset. It's surrounded by fields and trees! It employs 190 people and is looking to expand very soon. There are 10 production lines within the factory, one of which is taken up by its apprentices. When I visited on Friday they were making three different bags: oversized Alexas, Bayswater, and the new season Lily.