What about all these rumors about your working with H&M?
They’ve asked me. I always said no, not because I don’t like the idea, I just don’t like the idea of doing bad copies of what I’m doing. And I don’t have the time, and maybe even the ability, to do a collection with them. If you want to do a collection that costs less, you have to do it with different materials and different ideas.
Why do other people do it?
I don’t know. Because of course they’re attracted by the fame you can get. Just because you want to do something new that people talk about. I don’t know how much real interest there is in doing fashion that is not expensive but is creative.
Bummer, dude. Looks like all the hype might have been for nothing. But I can respect that she doesn't want to trade quality for affordability.