Parade [1] has its first-ever celebrity campaign star — Sydney Sweeney [2]! The Euphoria [3] actress posed in the affordable lingerie brand's new and improved Silky Mesh collection. "Parade wants to redefine what it means to feel sexy. Sexiness isn't one-dimensional — it's self-expression, it's depth, it's confidence, it's empowerment in your own skin," Sweeney told Harper's Bazaar. [4]
This collection features eight new colorways and seven existing, customer-favorite colors ranging in sizes XS to 3XL. Our favorite has to be trippy tie-dye print and the bright-pink style, modeled by Sweeney. The bras include Parade's Support+ design [5] for those with smaller rib cages and bigger busts and are priced between $32 and $38. The underwear is retailing for $11 to $15.
Keep reading to see the stunning campaign imagery and shop the collection, too.
Parade Triangle Bralette — Silky Mesh
Parade Triangle Bralette — Silky Mesh [7] ($36)
Parade Scoop Bralette — Silky Mesh
Parade Scoop Bralette — Silky Mesh [8] ($32)
Parade Plunge Bralette — Silky Mesh
Parade Plunge Bralette — Silky Mesh [9] ($34)
Parade Triangle Bralette — Silky Mesh
Parade Triangle Bralette — Silky Mesh [10] ($32)
Parade High Rise Boyshort — Silky Mesh
Parade High Rise Boyshort — Silky Mesh [11] ($13)
Parade High Rise Cheeky — Silky Mesh
Parade High Rise Cheeky — Silky Mesh [12] ($13)
Parade Thong — Silky Mesh
Parade Thong — Silky Mesh [13] ($13)
Parade High Rise Boyshort — Silky Mesh
Parade High Rise Boyshort — Silky Mesh [14] ($13)
Parade High Rise Cheeky — Silky Mesh
Parade High Rise Cheeky — Silky Mesh [15] ($13)