>> It's no secret that Valentino is begging to send the costume department of Gossip Girl clothes and accessories — almost every main female character on the show, save maybe Vanessa and Lily van der Woodsen, have sported Valentino bags, dresses, and even headbands more than once. One recent episode even revolves around Jenny and a fiasco involving a one-of-a-kind red Valentino gown.
At first, I thought product placement — there was too much of the brand for it not to be a coincidence. But is the Gossip Girl market really Valentino's target market? Apparently it is now: the brand is going for rapid expansion, and one if its main checkpoints is "To attract a younger, trendier consumer while not losing the brand's current clientele." And there you have it, product placement at work.