When you're invited to get an inside look at Zara's headquarters to see the brand's latest Campaign Collection [1], you say yes. (Or, as Billie Eilish [2] would say, "duh!") Walking through the brand's offices and factories in A Coruña, Spain, was pretty much awe-inspiring. It was so cool to see the entire process of how a single look gets designed, cut, created, and shipped to one of the thousands of Zara stores around the globe. It put most companies' HQs to shame (sorry, Instagram!). Zara has over 6,000 employees that rotate in shifts to make sure everything moves seamlessly. The distribution centers have multiple automated systems and machines that know exactly where to place an item when it's ready, making sure it goes to the correct store. It reminded me of Cher's closet in Clueless, but on steroids. I totally geeked out when I saw a box of a fresh new batch of Zara goods being shipped off to Willowbrook Mall in New Jersey, the location of the first Zara store I ever visited growing up.
Another thing I was excited to hear? That the company is planning to become more sustainable [3] by 2025. Inditex, Zara's parent company, is planning for 100 percent of the cotton, linen, and polyester used by all eight of its brands to be organic, sustainable, or recycled. They expect to fully eliminate the use of plastic bags by 2020 and all single-use plastics by 2023.
When it comes to snagging the newest pieces, we all know the drill [4]. Zara drops new products every Tuesday and Thursday, which is why the stores always seem to be filled with the latest trends. While chatting with the Zara design team, I learned how the Campaign Collection is different from the women's ready-to-wear line, and why it's worth the wait. The Campaign Collection was originally part of the women's line until it separated a few years ago. It follows the traditional fashion buying calendar and drops twice a year, once for Spring/Summer and again for Fall/Winter.
"Studio is a bit separate from the woman's collection — we don't have to reply to customer demand. Rather the opposite, customers either fall in love with the collection . . . or they don't," said a Zara design team member. "This season, the campaign was inspired by the Parisian sexy woman. Our muses were inspired by different French actresses in the '70s and early '80s." The collection usually consists of 20 to 30 pieces and comes at a higher price point since it's created with more high-end fabrics. Even with a higher price point, it is still relatively affordable compared to other contemporary collections.
When asked which pieces from the Campaign Collection will sell out the quickest, the design team called out a double-layer trench coat (my personal fave) and a contrasting lace slip dress that's perfect for the upcoming holiday season. Read on to see the gorgeous campaign, shot by Steven Meisel, and shop the pieces.
Zara Campaign Collection Belted Double Trench Coat
Zara Campaign Collection Belted Double Trench Coat [5] ($249)
Zara Campaign Collection Contrasting Lace Dress
Zara Campaign Collection Contrasting Lace Dress [6] ($169)
Zara Campaign Collection Pinstripe Pants With Skirt
Zara Campaign Collection Pinstripe Pants With Skirt [7] ($119)
Zara Campaign Collection Printed Shirt With Tie
Zara Campaign Collection Printed Shirt With Tie [8] ($90)
Zara Campaign Collection Face Print Dress
Zara Campaign Collection Face Print Dress [9] ($199)
Zara Campaign Collection Belted Coat
Zara Campaign Collection Belted Coat [10] ($299)
Zara Campaign Collection Tied Dress
Zara Campaign Collection Tied Dress [11] ($169)
Zara Campaign Collection Pinstripe Dress Coat
Zara Campaign Collection Pinstripe Dress Coat [12] ($249)
Zara Campaign Collection Shirt With Bow
Zara Campaign Collection Shirt With Bow [13] ($70)
Zara Campaign Collection Lace Dress With Bow
Zara Campaign Collection Lace Dress With Bow [14] ($149)
Zara Campaign Collection Ruffled Dress
Zara Campaign Collection Ruffled Dress [15] ($169)
Zara Campaign Collection Wool Blazer
Zara Campaign Collection Wool Blazer [16] ($169)
Zara Campaign Collection Wool Pants
Zara Campaign Collection Wool Pants [17] ($119)
Zara Campaign Collection Ruffled Dress
Zara Campaign Collection Ruffled Dress [18] ($169)
Zara Campaign Collection Tied Dress
Zara Campaign Collection Tied Dress [19] ($169)
Zara Campaign Collection Statue Print Dress
Zara Campaign Collection Statue Print Dress [20] ($169)
Zara Campaign Collection Printed Shirt
Zara Campaign Collection Printed Shirt [21] ($90)
Zara Campaign Collection Pleated Pants
Zara Campaign Collection Pleated Pants [22] ($119)
Zara Campaign Collection Plaid Blazer
Zara Campaign Collection Plaid Blazer [23] ($169)
Zara Campaign Collection Plaid Pants
Zara Campaign Collection Plaid Pants [24] ($119)
Zara Campaign Collection Sequin Dress
Zara Campaign Collection Sequin Dress [25] ($169)
Zara Campaign Collection Reversible Blazer
Zara Campaign Collection Reversible Blazer [26] ($169)
Zara Campaign Collection Shirt With Pocket
Zara Campaign Collection Shirt With Pocket [27] ($70)
Zara Campaign Collection Pleated Dress
Zara Campaign Collection Pleated Dress [28] ($169)
Zara Campaign Collection Ruffled Dress
Zara Campaign Collection Ruffled Dress [29] ($169)
Zara Campaign Collection Skirt With Text Print Stripe
Zara Campaign Collection Skirt With Text Print Stripe [30] ($90)
Zara Campaign Collection Pleated Printed Skirt
Zara Campaign Collection Pleated Printed Skirt [31] ($149)
Zara Campaign Collection Plaid Coat
Zara Campaign Collection Plaid Coat [32] ($249)
Zara Campaign Collection Belted Plaid Dress
Zara Campaign Collection Belted Plaid Dress [33] ($129)
Zara Campaign Collection Lace Dress
Zara Campaign Collection Lace Dress [34] ($150)
Zara Campaign Collection Oversized Shirt
Zara Campaign Collection Oversized Shirt [35] ($90)
Zara Campaign Collection Jumpsuit With Pockets
Zara Campaign Collection Jumpsuit With Pockets [36] ($169)
Zara Campaign Collection Pants With Side Vents
Zara Campaign Collection Pants With Side Vents [37] ($119)
Zara Campaign Collection Striped Shirt
Zara Campaign Collection Striped Shirt [38] ($90)
Zara Campaign Collection Lace Dress
Zara Campaign Collection Lace Dress [39] ($149)
Zara Campaign Collection Sequin Skirt
Zara Campaign Collection Sequin Skirt [40] ($149)
Zara Campaign Collection Faux Shearling Coat
Zara Campaign Collection Faux Shearling Coat [41] ($129)
Zara Campaign Collection Shoulder Bag
Zara Campaign Collection Shoulder Bag [42] ($149)
Zara Campaign Collection Crossbody Bag
Zara Campaign Collection Crossbody Bag [43] ($90)
Zara Campaign Collection Crossbody Bag
Zara Campaign Collection Crossbody Bag [44] ($100)
Zara Campaign Collection Mini Handbag
Zara Campaign Collection Mini Handbag [45] ($60)
Zara Campaign Collection Shoulder Bag
Zara Campaign Collection Shoulder Bag [46] ($149)
Zara Campaign Collection Bucket Bag
Zara Campaign Collection Bucket Bag [47] ($90)
Zara Campaign Collection Large Buckle Belt
Zara Campaign Collection Large Buckle Belt [48] ($40)
Zara Campaign Collection Leather Heels
Zara Campaign Collection Leather Heels [49] ($169)
Zara Campaign Collection Contrasting Heeled Boots
Zara Campaign Collection Contrasting Heeled Boots [50] ($299)
Zara Campaign Collection Tied Dress Lace Animal Print Heels
Zara Campaign Collection Tied Dress Lace Animal Print Heels [51] ($169)
Zara Campaign Collection Tied High Heels
Zara Campaign Collection Tied High Heels [52] ($169)
Zara Campaign Collection Leather High Heels
Zara Campaign Collection Leather High Heels [53] ($169)
Zara Campaign Collection Slingback Heels
Zara Campaign Collection Slingback Heels [54] ($169)
Zara Campaign Collection Leather Heels
Zara Campaign Collection Leather Heels [55] ($169)
Zara Campaign Collection Lace Animal Print Heels
Zara Campaign Collection Lace Animal Print Heels [56] ($169)
Zara Campaign Collection Lace Tights
Zara Campaign Collection Lace Tights [57] ($20)
Zara Campaign Collection Pack of Gem Rings
Zara Campaign Collection Pack of Gem Rings [58] ($20)
Zara Campaign Collection Pack of Stone Rings
Zara Campaign Collection Pack of Stone Rings [59] ($20)
Zara Campaign Collection Pack of Gem Rings
Zara Campaign Collection Pack of Gem Rings [60] ($20)
Zara Campaign Collection Link Earrings
Zara Campaign Collection Link Earrings [61] ($20)
Zara Campaign Collection Pearl Hoop Earrings
Zara Campaign Collection Pearl Hoop Earrings [62] ($20)
Zara Campaign Collection Tortoiseshell and Pearl Earrings
Zara Campaign Collection Tortoiseshell and Pearl Earrings [63] ($20)
Zara Campaign Collection Square Chain Bracelet
Zara Campaign Collection Square Chain Bracelet [64] ($26)
Zara Campaign Collection Tortoiseshell and Pearl Earrings
Zara Campaign Collection Tortoiseshell and Pearl Earrings [65] ($20)
Zara Campaign Collection Tortoiseshell Necklace
Zara Campaign Collection Tortoiseshell Necklace [66] ($30)
Zara Campaign Collection Tortoiseshell Link Earrings
Zara Campaign Collection Tortoiseshell Link Earrings [67] ($20)
Zara Campaign Collection Link Earrings
Zara Campaign Collection Link Earrings [68] ($20)
Zara Campaign Collection Link Bracelet
Zara Campaign Collection Link Bracelet [69] ($26)
Zara Campaign Collection Oval Link Necklace
Zara Campaign Collection Oval Link Necklace [70] ($30)
Zara Campaign Collection Oval Link Bracelet
Zara Campaign Collection Oval Link Bracelet [71] ($26)
Zara Campaign Collection Link Earrings
Zara Campaign Collection Link Earrings [72] ($20)