POPSUGAR

Beyoncé and Adidas Are Teaming Up: "This Is the Partnership of a Lifetime For Me"

Apr 5 2019 - 1:10pm

Beyoncé has found a new workout partner. Following her activewear brand's split from Topshop [1] in 2018, it's just been announced that Ivy Park [2] will relaunch with Adidas. Beyoncé will also serve as a creative partner for Adidas. The (inevitably) lucrative collaboration will involve both fitness apparel and footwear.

"This is the partnership of a lifetime for me."

"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."

Beyoncé first announced Ivy Park in 2014 and launched the first collection with Topshop in 2016. Following allegations of sexual and racial abuse against Topshop chairman Philip Green [3], however, Beyoncé attained sole ownership of the brand, making way for the Adidas partnership. See the initial announcement ahead.


Source URL
https://www.popsugar.com/fitness/Adidas-Announces-Partnership-Beyonc%C3%A9-Ivy-Park-45993638