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Artificially, Naturally Sweet News

This one goes out to all the stevia lovers.

The stevia-based sweetener Truvia is now for sale online. Previously, other stevia sweeteners have been labeled as "dietary supplements," but Truvia has the distinction of being known as a zero-calorie sweetener. Because it is derived from an herb, it is considered "natural." I am not sure how I feel about that label.

Developed by Cargill in partnership with Coca-Cola, Truvia will be used in a handful of Coke products. Rumor has it that Pepsi is working on a zero calorie stevia sweetener of its own. Let the cola wars begin.

If you live in NYC, you can sample Truvia at Rockefeller Center today. I haven't tried it, but I'm sure I will soon. Even though I am not a fan of artificial sweeteners, I am curious.

If you have tried Truvia tell me what you think in the comment section below.


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AndorG AndorG 7 years
I am growing some stevia in my garden, and I find that the ripped up leaves of fresh stevia didn't have an aftertaste, try growing it yourself
Aloisius Aloisius 8 years
I bought some. It is quite good. If you taste enough straight, there is definitely an aftertaste, but it wasn't bad like asparatame... just weird. I made some limeade with it and it blended away completely. I didn't notice any problems with clumping. I poured it straight into a glass. I didn't notice the aftertaste being licorice-like, but like I said, it was just kind of weird - it didn't quite match any flavor I know of, but maybe that's what the aftertaste was like. I'll have to try some more.
stevelaw stevelaw 8 years
Truvia was not the first FDA approved stevia sweetener. SweetLeaf Sweetener was. And after the tasting at Rock Center, it's clear that the SweetLeaf product tastes better.
wsishere wsishere 8 years
NuNaturals stevia is awesome. Tried the packets and they are sweeter and have a cleaner taste than anything else on the market. Love it.
Spectra Spectra 8 years
I'd only try this if they somehow manage to get rid of that weird licorice-y aftertaste that Stevia has. I would try a Stevia-sweetened beverage, but yeah, if it tastes weird, I probably wouldn't try it again.
dameneko dameneko 8 years
p.s. SweetLeaf FTW!!
dameneko dameneko 8 years
i like the liquid stevia for mixing in with beverages -- no clumping! i'm not sure how i feel about this product. is it stevia? or is it stevia-based? is it the velveeta to cheddar cheese? i think it's silly that stevia has to be sold as a supplement here b/c the sweetener companies are afraid of this little plant. now it sounds like they have co-opted stevia for their own marketing purposes. i'll need to do a double-take on the manufacturer's label before i try it.
Peter-Kardis Peter-Kardis 8 years
I was excited about Zevia. Is it the same thing as this product?
michlny michlny 8 years
I went to Rock Center - they spent MAJOR marketing $$$. They have a huge presence. The lemonade was delicious, the iced-tea was so-so. I think it's good, but I'm leery - I don't trust Cargill as much as I do SweetLeaf (which I use). The ingredients on the packet say -- Erythritol, rebiana, natural flavors. There's a ton of powder/crystals in each packet.
carolinel carolinel 8 years
I work at Rockefeller and went to try it out. I had the lemonade and liked it but there is an after taste. I prefer splenda...
carhornsinapril carhornsinapril 8 years
i can't speak for truvia, but i just started using SweetLeaf brand stevia, and so far, it's great. it's all natural--just stevia extract and inulin fiber--so i'm not freaked out about the contents. it beats splenda. the only trick is you have to stir it into liquid carefully, because the fiber can clump otherwise. as far as the sweetness goes, it doesn't taste exactly like sugar, but it is very sweet. the one i've tried doesn't have an aftertaste.
cravinsugar cravinsugar 8 years
I bought tea that had stevia in the tea bag...and while it wasn't really that sweet when it hit my was sweet that how truvia is going to be?
michlny michlny 8 years
Mazal Tov! :) I use Stevia all the time! I will certainly check it out at Rock Center today!
sarahm73 sarahm73 8 years
Stevia has such a nasty aftertaste.
Lovely_1 Lovely_1 8 years
Hmmm I like it! My boyfriend will too. He is a diebetic so this stuff is GOOD for him haha.
ibiteback ibiteback 8 years
I'm not sure why there is a question about whether or not it is natural. Stevia is a herb. It probably has calories, just so little that it can be called zero calorie. like if you add cinnamon do you can't the minumal calories in it?
LaurenG22 LaurenG22 8 years
Is this going to replace aspartame?
imLissy imLissy 8 years
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