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Chocobillys Seem Healthy, But Are They?

Instead of my usual Terra Blue Chips, I decided to go for the Chocobillys Cookies while on a Jet Blue flight a few weeks ago. They seemed like a sort of healthy treat (well, I mean, cookies can only be so healthy, right?). On the package it says "Cookies with a Cause" and "made with 70% organic ingredients" and "no trans fats, GMOs or other funky stuff."

Well that last statement is interesting because I guess everyone has a different definition of what "funky" is. The very first ingredient on these cookies is "organic enriched unbleached wheat flour." Enriched means that already healthy wheat flour was refined and stripped of its nutrients, and then manufacturers add some of the lost nutrients back in to make it slightly good for you. "Enriched" sounds nutritious, but it's really a scam. So if you ask me, enriched flour is pretty "funky."

The Immaculate Baking Company, the maker of these cookies, has a goal to make "top-quality baked celebrate the creativity of folk art, and to somehow give back." I think it's great that they set up the Soul Food Fund to nurture creativity, sponsor art workshops, and raise money for charities that support art in communities. That's all great, but why not use whole wheat flour instead of enriched?

Here's the deal. Just because a product states that it's organic doesn't necessarily mean that it's good for you. Remember those Kettle Pita Chips were organic too. So be on the look out, read nutrition labels, and don't be fooled by food that sounds or looks healthy.

Join The Conversation
nikodarling nikodarling 9 years
This is why I stay away from packaged food. I can tell you exactly what goes into my baked goods.
marygrace marygrace 9 years
i'd rather just make my own cookies or get some other decadant cookie at a bakery. just something that looks really good. a treat is a treat, i'm not going to concern myself with its healthfulness, because when it gets down to it, no matter what sort of treat you decide to have, it is filled with a lot of empty calories like sugar and fat. i say just accept it, enjoy yourself, and move on!
wackdoodle wackdoodle 9 years
Actually, you can enrich any flour product without stripping it of nutrients first. Its a new trend to try to super-boost the nutrient value of a food. So the fact that it says unbleached wheat flour means that the flour that was enriched was not first stripped of nutritional value like traditional white flour. When it doubt or confused call the manufacturer for clarification or look it up. "organic enriched unbleached wheat flour" does not mean the same thing in cooking that enriched white flour means. "organic enriched unbleached wheat flour" means a combination of things - firstly "Enriched" wheat flour is supplemented with iron and four B vitamins (thiamin, niacin, riboflavin and folic acid), in equal amounts to what was removed with the bran and germ, plus supplemented with calcium. There is no change in taste, color, texture, baking quality, or caloric value of flour. It is not bleached. Secondly - "Unbleached" wheat flour is aged and bleached naturally by oxygen in the air. It is more golden in color, generally more expensive and may not have the consistency in baking qualities that bleached flour does. Unbleached is preferred for yeast breads because bleaching affects gluten strength. What you got was doubly fortifed wheat flour that was not bleached of nutrients, like most wheat product the bran hull was removed because the product was listed as whole wheat. Hope that helps.
eroca87 eroca87 9 years
this company makes the most fantastic cookies. the best (by a very, very wide margin if i do say so) is their mojo's. bite size chocolate covered biscottis. yum. i definitely ignore the nutri ingregients on this one.
nancita nancita 9 years
Wow, I never knew exactly what "enriched flour" meant. That is misleading.
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