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Coca-Cola's Truvia Wins FDA Approval

Coca-Cola's Truvia Wins FDA Approval

Earlier this week, the Coca-Cola company announced it would begin selling three flavors of diet Odwalla juices sweetened with Truvia. Derived from the somewhat controversial herb stevia, Truvia had yet to be approved by the FDA when the Coca-Cola company made its announcement. On Wednesday, Dec. 17, the soft drink giant received word from the FDA that Truvia is now "generally recognized as safe" by the agency. Pepsi-Co also received word that its stevia-based sweetener, PureVia, won the agency's approval as well. SoBe Life Water, made by Pepsi-Co, will soon be releasing three zero-calorie flavors sweetened with their stevia-derived sweetener, and Coke will begin using Truvia in Sprite. Look for the "generally recognized as safe" drinks in supermarkets near you.

Join The Conversation
ilanac13 ilanac13 8 years
well i think that it's really interesting to see how companies are trying to find alternatives to sugars in order to flavor their products. this is going to be a new fad i think - but i might have to try it just to see what the taste is.
Skelly1029 Skelly1029 8 years
I gave up on Odwalla as soon as I found out they were made my Coca-Cola. I prefer Naked Juices now...
Spectra Spectra 8 years
I don't really care for the Odwalla drinks, but I might try Sprite with Truvia. If it's any good, I'll start drinking that. I wonder if they'll make Coca-Cola with Truvia anytime soon.
MindayH MindayH 8 years
finally. yeah for Stevia
tlsgirl tlsgirl 8 years
You know, up until this week I didn't realize the Coca-Cola company made Odwalla drinks. It seems a little weird to me.
foxie foxie 8 years
WHAT??!? A GIANT CORPORATION HAD TO GET INVOLVED IN ORDER FOR A STEVIA RELATED PRODUCT TO BE DEEMED SAFE?!?! (shocking)
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