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"Cocaine" Pulled From Shelves

"Cocaine" Pulled From Shelves

The energy drink called Cocaine was pulled from shelves because of nationwide concerns about its name.

The FDA issued a warning letter last month to the distributer, Redux Beverages LLC of Las Vegas, saying that they were illegally marketing the drink as a "legal alternative" to the street drug and as a dietary supplement." On the company's website, the drink is advertised as “Speed in a Can,” “Liquid Cocaine” and “Cocaine — Instant Rush.”

The company argued that their energy drink has NO cocaine in it and nobody thinks it does. The drink provides a cocaine-like energy boost because it contains more caffeine than any other energy drink (and twice as much as coffee). The FDA is just concerned that although it's not actually "cocaine," the drink is glorifying the use of this illegal drug.

So the energy drink has been pulled from shelves until they come up with a new name for it (chances are low that they will name it Meth, but you never know). I guess we will just have to stick to Red Bull spiked with espresso.

Join The Conversation
bluepassion bluepassion 10 years
i don't think kids will try cocaine because they drank something and it tasted really has nothing to do with the drink itself. it's the name and its reference to a highly addictive drug that KILLS. it's glamorized and being said as...yes, it is okay to try "cocaine" and this is an instant rush like a cocaine high. marketing this product allows the word "cocaine" to no longer have a HORRIBLE connotation but that of an every day thing or item that is OKAY. cocaine is not the next "cool" thing...and it should not be. there are other ways to market and sell an item. i am glad this was pulled. how would you respond to, "mom, may i please have some cocaine?" what is really being said here?? i know i would not want to hear that.
crispet1 crispet1 10 years
Uhhhhh it took them this long!?
dmartinxoxo dmartinxoxo 10 years
I don't think kids are as impressionable as some adults like to believe they are. Kids aren't going to do cocaine just because they drank a strawberry fizzy soda with lots of caffeine. Granted, you shouldnt give it to a 3-year-old, but adolescents can and do understand limits.
bethers bethers 10 years
Hmm... I had the opportunity to try this a few weekends ago at a new bar in Chicago where some random guy (I think he must have been a rep) insisted upon buying my large group of friends a round of Jager bombs made with Cocaine instead of Red Bull. I opted out, Red Bull is usually enough to make me crazy and jittery and I wasn't so into something that sounded far worse. Incidentally, none of my friends said they tasted a difference...
Desirella Desirella 10 years
I wish people were aware of how dangerous and just not healthy these energy drinks are and for this one to have twice the amount of caffeine as coffee?? That's ridiculous! Caffeine may not be illegal but it should be at certain levels. I won't touch any of this stuff with a 10 foot pole.
Fitness Fitness 10 years
I agree with you CestLa Vie - it gives kids the message that cocaine is "cool" and "harmless."
honeysugar28 honeysugar28 10 years
They should've thought about it before they put it out there.
colormesticky colormesticky 10 years
Never had any desire to try it. The name tries too hard to be shocking and it irritates me.
LuciLu LuciLu 10 years
I always wanted to try this!! But I never found it anywhere!
CestLaVie CestLaVie 10 years
With a name like that, I am glad that it was pulled, not a good message to send to kids.
socalcutie socalcutie 10 years
i have a whole case of it at home. Think strawberry fanta (0r shasta) with itsy bitsy bubbles that go up your nose. (hence the cocain reference). yum.
amandaaa amandaaa 10 years
no!! i've been wanting to try it! i know someone who's tried it and says it tastes like crap. but if it's anything like cocaine, it'll speed you up mad style and i love caffeine!
bigestivediscuit bigestivediscuit 10 years
I'm curious to know if anyone has actually tried this drink. And if so, what does it TASTE like?!?!
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