Will larger labels help offset weight gain? That's what the folks at Coca-Cola are hoping.
New Coca-Cola packaging will feature prominent nutritional labels on the front of all its products by the end of 2011. The company hopes that the "at-a-glance" labeling will allow consumers to quickly find important nutritional information while grocery shopping.
"One thing nearly everyone agrees on, though, is that balancing calorie intake with regular exercise is the key to weight management," announced Coca-Cola in a press release. "And label literacy is the key to sensible calorie intake — people need information and it needs to be easy to find and understand."
The effort is not without controversy though. Many find the attempt by Coca-Cola to be a shrouded move to wield off the government's consideration of imposing a soda tax on the beverage industry, as health experts blame these sweet sodas for the rising rates of obesity.
What do you think of Coca-Cola's new move?