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Coke Makes Calorie Information Larger

Are Health Factors the Real Reason Behind Coca-Cola's New Labels?

Will larger labels help offset weight gain? That's what the folks at Coca-Cola are hoping.

New Coca-Cola packaging will feature prominent nutritional labels on the front of all its products by the end of 2011. The company hopes that the "at-a-glance" labeling will allow consumers to quickly find important nutritional information while grocery shopping.

"One thing nearly everyone agrees on, though, is that balancing calorie intake with regular exercise is the key to weight management," announced Coca-Cola in a press release. "And label literacy is the key to sensible calorie intake — people need information and it needs to be easy to find and understand."

The effort is not without controversy though. Many find the attempt by Coca-Cola to be a shrouded move to wield off the government's consideration of imposing a soda tax on the beverage industry, as health experts blame these sweet sodas for the rising rates of obesity.

What do you think of Coca-Cola's new move?

lovesickblues111 lovesickblues111 8 years
They can put those labels... it doesn't make the coke healthier
Spectra Spectra 8 years
It's probably just to avoid the soda tax because anyone with two brain cells to rub together knows that regular Coca-Cola has sugar/calories in it. If people want healthier soda, they'll buy the diet versions. And if they do want to drink Coke, they should figure the calorie count into their daily total.
Mariana48 Mariana48 8 years
haha i just had a can of coca cola yesterday after like a year without tasting, it was yummy, but not my thing, it was an impulse purchase anyway i dont think its a malicious move, just trying to get publicity
littleblackninja littleblackninja 8 years
I voted "It's just trying to avoid the soda tax". At the end of the day, however, who cares why Coke is doing it? Consumers can't help but notice the extreme lack of nutrition Coke has and take full responsibility for it if they still choose to drink it. Also, Coke can safely say that consumers know all about the empty calories they are about to drink.
darc5204 darc5204 8 years
It's a publicity move, sure, but I see no controversy. If it helps a few people make better choices, good enough. I don't see a potential for negative effects.
Kimpossible Kimpossible 8 years
Sy I agree with you.
syako syako 8 years
If Coke wants to put the info larger on the label, I don't mind. Ultimately whether or not the calorie count is larger on the label, it comes down to individuals having the personal responsibility to understand what is healthy and what is not. What can be enjoyed in moderation and what can be done to stay at a healthy weight. I would assume that a larger label, calorie count on a menu board or a tax will do little to instill this responsibility. But that's just me. You either care about your health or you don't.
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