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The Counter: Healthier Burgers You Custom Build

I am not in the habit of eating at fast-food joints regularly, but when traveling sometimes I just can't avoid them. Next time I'm on the road, I will be looking to feed my family at The Counter. New on the fast food scene, The Counter is going to revolutionize the way we eat burgers. With over 312,120 possible burger combinations, this restaurant allows you to customize your meal anyway you like.

Using a clipboard menu, you build the burger exactly how you want starting with the protein: certified humane beef, turkey burger, veggie burger, or grilled chicken. There are 10 cheese options, and you also get to choose five toppings from a long list including carrot strings, dried cranberries, hardboiled eggs, avocado, and sun-dried tomatoes. Further customize your burger by selecting a sauce and bread. I love that there are healthy choices in each category so you're not just stuck with beef high in saturated fat, iceberg lettuce, and a white flour bun.

To see a sample of their menu


Pretty inventive, huh? With all these choices it's possible to create a uniquely delicious burger that's also healthy. Locations are cropping up all over the US so I'd definitely choose The Counter over Mickey Dee's any day. Have you eaten at The Counter? If yes, tell me what you thought in the comments section below.

Join The Conversation
ilanac13 ilanac13 8 years
i think that this sounds like a good idea to meat eaters, but here's my question - will it really make money? i think that one of the things that i've learned from watching endless episodes of KITCHEN NIGHTMARES is that if you have too many choices, then you can't possibly make any money - so allowing people to choose from a million different options means that there's more 'make it now' type situations than being able to somewhat prepare ahead of time. we'll see how this catches on.
Red-Sharpie Red-Sharpie 8 years
Oh my god that place looks amazing! And they have a location nearby. How have I never heard of them before?? I need to check it out immediately.
suziryder suziryder 8 years
Yummmm I love the counter!!! The burgers are huge and delicious and the toppings are so flavorful and yummy. And their sweet potato fries are sooo goooood. We don't eat there too often though because we always eat ourselves silly.
Calimie Calimie 8 years
Delicious! Wish there was one nearby.
erinlikestoplay erinlikestoplay 8 years
The burgers look excellent, and I am totally into the sweet potato fries (YUM!), but beware vegetarians: the veggie burgers are! Totally and utterly gross, and I am not one to turn my nose up at veggie burgers -- as condiments for yummy toppings and sauces, it takes a lot to offend me, but their homemade version does the trick.
gumdrops334 gumdrops334 8 years
why is the only city they exist in in Texas is Plano? It's so small! COME TO AUSTIN OR HOUSTON PLEASE!!!
mtiger mtiger 8 years
This sounds so good! I wish there was one near me!
javsmav javsmav 8 years
I'm totally checking out the Chicago location. The veggie burger sounds great!
Spectra Spectra 8 years
Sounds yummy, but I don't think there's one near me.
animatedpunk animatedpunk 8 years
I haven't eaten there yet but my health-concious friend did and she really liked it. I will definitely check it out some time soon!
snowbunny11 snowbunny11 8 years
None by me- but plenty by my bf! Finally, a burger joint we can both agree on! I'm a vegetarian, and In-n-Out and Burger King, and traditional diners just don't cut it. This will be perfect for when we're both craving a burger. Thanks for the heads up Fit!
sparklekitti sparklekitti 8 years
It is SO delicious! And then add in the onion strings (fried, so they're unhealthy and not quite right part of the "fit" part of fitsugar) are absolutely delicious.... But the grilled chicken sandwiches are really yummy too.
UrbanBohemian UrbanBohemian 8 years
That's wonderful. I can see this chain succeeding nationwide too.
Soniabonya Soniabonya 8 years
Holy cow! i just saw this on Friday over in Santana Row. Walked by to go to Wahoos for some fish tacos, but The Counter looked pretty busy. People were waiting outside for tables. I will definetly give it a try next time I'm over there. :)
fuzzles fuzzles 8 years
What a great idea! The Burger of the Month (Greek lamb burger) sounds bang-your-head-on-the-table delicious!
maddyme maddyme 8 years
Few things- This place is fabulous! Custom burgers there are the best. It is NOT fast food- it is a restaurant. :) It is somewhat expensive for a burger, so not an everyday thing.
psterling psterling 8 years
Love the counter! And even thought they're not so healthy...I love their fried pickle chips too :)
Sun_Sun Sun_Sun 8 years
YAAAAAAAAAY theres one not too far from my taking hubby there soon :D thanks Fit!!!!!
heyjen19 heyjen19 8 years
this place looks REALLY great! Too bad there's none near me or even close to NYC.
lolococo lolococo 8 years
Francoisehardly Francoisehardly 8 years
There's going to be one in the county across from the one I live in. I hope there's one here too. The biggest mall here would be a good location. :wink:
hippiecowgirl hippiecowgirl 8 years
I also steer clear of fast food, but this looks fun and yummy! None in Ohio yet or in the "Coming Soon" list. Maybe eventually.
allinavhcnerf allinavhcnerf 8 years
aww, boo! come to the east bay! i'd love to try this!
MaggieLei MaggieLei 8 years
None near me. That's a bummer. They use Tillamook Cheese which is my favorite in the world. (Probably because I'm from the NW)
jasmint jasmint 8 years
Oh sweet, there's one in my home town! Maybe I'll grab a veggie burger when I'm home for the holidays :) Or I guess I could just go next time I'm on the west side...
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