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Enhance Your Social Life: Edun Denim

Do you live in your jeans? I do, which is why I get so excited when I find a new great brand.

Edun is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and her husband U2 front man Bono along with New York clothing designer Rogan Gregory.

The company's mission is to create sustainable employment and to help increase trade in developing areas of the world with an emphasis on Africa. Plus they want to provide a business model that others will hopefully replicate and follow. Their jeans ($143) are created in a locally-run, worker-friendly factory in Tunisia, and they help create sustainable economic growth in an area that desperately needs it. I am loving the dark denim but even more than that, I am loving what this brand stands for.

Cute and socially conscious? I'm all in -- Buy them from Azalea Online.

Join The Conversation
kscincotta kscincotta 10 years
Great to know - I love what they stand for too!
yamahamama yamahamama 10 years
Jeans. They're almost as frustrating as swim suits. Very difficult to find a good-fitting pair & once I do, I wear them out (or change to a different size--hopefully smaller). The only way to succeed is to try on a dozen pairs or more. [sigh]
DesignRchic DesignRchic 10 years
Wow, those jeans look like there a size -2!
Advah Advah 10 years
I'm a huge fan of Edun (the brand's been out for some years now). Ali Hewsom has usually awesome clothes, which might be the reason why they have such adorable items. A shame I can't afford any of them though...
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